LOCAL JEWELER TRAVELS THOUSANDS OF MILESFOR BEST DIAMOND VALUES

Amy Astaraee of Brax Jewelers in Newport Beach recently returned from a buying trip to Antwerp, Belgium, where more than two-thirds of the world's diamonds are traded. While there, Astaraee had the unique opportunity to examine huge inventories of exquisitely cut diamonds to find the very best selections for their inventory. Pictured here, Astaraee is louping a diamond for sale to a customer. “We hand-select each and every diamond that comes into our store,” Astaraee stated. “Some people think one can look at a piece of paper on the internet and select a stone, but there’s no way to tell if that stone has fire, has life – I need it to say something to me. If I’m going to put my name and my reputation behind a diamond, I’m going to be certain it’s the quality for which Brax Jewelers is known.”

Brax Jewelers has direct access to four of the world’s finest Antwerp diamond suppliers and cutting factories as the area's exclusive member of the Independent Jewelers Organization (IJO), an international Buying Group and Educational Organization for retail jewelers. IJO has more than 650 members in the U.S. & Canada, with alliances in Australia & Great Britain."It is generally out of reach for a single jewelry store or small chain to buy direct in Antwerp", said Astaraee. "One of the benefits of our IJO membership is that we become a direct importer of Antwerp diamonds and
can save our customers the normal middleman's fee.

Since Antwerp is the “Diamond Capital of the World”, celebrating more than 550 years in the diamond trade, the availability and selection of goods was astounding. We are excited about being an integral part of the international diamond market and look forward to making diamond dreams come true for our customers!" According to IJO President Stephen Barnes, “We’re proud to be able to give our members an edge in their communities by offering the ability to buy directly from the diamond cutters themselves and become known at “The” Diamond Store in their area.”Brax Jewelers has access to an array of diamonds to fit anyone’s occasion, taste and budget. Stop by Brax Jewelers in Newport Beach today to take a
look at the most beautiful diamonds in the world at exceptional values.