Meet Amy Astaraee
Amy Astaraee is an extraordinary entrepreneur and visionary in the jewelry industry. As the founder of Brax Jewelers, she has not only established herself as a trusted business owner but also emerged as a leading figure in the field.
Amy's educational background is diverse and impressive, reflecting her passion for continuous growth and learning. She holds a bachelor's degree in electrical engineering, showcasing her exceptional analytical and technical skills. However, her true calling for artistry and design led her to pursue further education and become an Accredited Jewelry Professional (A.J.P.) through the prestigious Gemological Institute of America (GIA). This additional training allowed her to deepen her expertise and refine her craft in the world of jewelry.
Since opening her store in 2005, Amy has been devoted to nurturing meaningful connections with her clients. Drawing on her strong artistic foundation, she created her own jewelry line, Amy Astaraee Jewelry, which takes inspiration from the lotus flower—a symbol of strength and resilience. With her tagline, "Choose Confidence," Amy demonstrates her unwavering dedication to empowering individuals through her designs.
In February 2024, Amy is set to launch her second location in Laguna Niguel, California. This new store promises to be an oasis of luxury and uniqueness, meticulously designed to provide an extraordinary experience for clients. Amy's meticulous attention to detail and her commitment to creating a serene and modern aesthetic will undoubtedly set her stores apart in the industry.
Amy's unwavering commitment to excellence and ethical practices has earned her a Tier 1 rating with the Jewelers Board of Trade (J.B.T), a testament to her impeccable reputation as one of the most trusted business owners in the jewelry industry. She is also a proud member of the Independent Jewelers Organization (IJO), an esteemed association that only accepts jewelers of the highest ethical standards and professional integrity.
Beyond her remarkable achievements in business, Amy possesses a deep passion for supporting young girls and advocating for children's rights and awareness. In 2020, she established the Brax Girl Foundation, a nonprofit organization that provides scholarships to young girls with ambitious aspirations. Amy's commitment to making a positive impact extends to her involvement with charities such as the Children's Hospital, CHILD International, and Global Genes.
Amy's accomplishments have garnered widespread recognition from various publications and organizations. She was featured in Success125 Magazine as one of the most inspiring leaders in the industry. Moreover, Brax Jewelers was honored with the "America's Coolest Store" award in 2020 and has been prominently featured in InStore Magazine. Amy also curates Brax Girl Magazine, a monthly digital publication that showcases and empowers women, sharing their tales of resilience and inspiration.
Amy values the lifelong connections she has forged with her customers and is grateful for the love and support she has received throughout her career. She eagerly looks forward to welcoming new clients and guiding them in realizing their jewelry dreams with her expertise and personalized approach. Amy Astaraee exemplifies true inspiration in the jewelry industry, embodying a unique fusion of artistry, professionalism, and compassion.
